The Journey Planning Model

A Simple, Actionable Framework for Strategic Thinking by Alfred Brian Agaba

"Keep it stupid simple"
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1. Who are we? Why are we here?

Define your core identity and purpose. These are the fundamental questions that set the foundation for your entire journey.

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2. Where are we now?

Conduct a robust situational analysis using the "milk & dung" tool. Understand your outputs (milk) and waste/byproducts (dung) to assess your current state.

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3. Where are we going?

Craft a vivid, outward-looking vision. Your mission then becomes the inward-looking contribution to that vision, detailing the value you bring.

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4. How do we get there?

Develop a comprehensive business plan considering: Purpose, Prospects, Products, Process, People, Property, Partners, and the Prize.

5. Are we on the right path?

Use the Plan-Do-Check-Act (PDCA) cycle. Analyze what went well ("smiles" 😊) and what didn't ("frowns" 🙁) for continuous learning.

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6. What could stop us?

Perform a critical risk analysis. Identify potential barriers, their causes, and their impact on achieving your objectives.

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7. What must we travel with?

Identify the essential resources, tools, and capabilities that are necessary to carry with you on the journey.

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8. Who will journey with us?

Pinpoint the key stakeholders, team members, and partners who are crucial for the success of your mission.